What do you do when the magazine on which you work is shut down? Keep working on the magazine, of course.
That’s what some of the folks at Editor & Publisher did when the Nielsen Co. closed both the web and print versions of the iconic publication that covers the newspaper industry. Two weeks ago, they set up a blog called E&P in Exile where they continued their excellent reporting and commentary, which goes light-years beyond the usual B&B fare of refried news releases. The idea was to keep the brand alive until someone decided it was worth buying and preserving.
The strategy worked. Nielsen sold E&P Thursday to another publisher, Duncan McIntosh, that plans to continue the magazine. Several staffers wasted no time returning from exile, posting articles on the resurrected E&P site less than 24 hours later.
Best of all, one of my all-time favorite blogs, Fitz & Jen, is back online at E&P. If you want to see how to cover a single industry’s breaking news in a fun yet informative way, check it out.
Folio: questioned how "E&P will mesh with Duncan McIntosh Co. Inc.'s stable of boating publications." That's easy. The company already produces FishRap, which sure sounds as if it could be about newsprint-based publications. And why shouldn't a boating publisher cover an industry that seems to be up the creek without a paddle?