TIME magazine and CNN, published articles about the Greenpeace study that failed to mention its listing of Time Warner's CNN Traveller magazine as one of the brands that "prop up Sinar Mas" by buying from its Asia Pulp and Paper (APP) division.
Other magazines singled out for criticism in "How Sinar Mas Is Pulping the Planet" on Tuesday include three Hearst brands (Esquire, Marie Claire, and Cosmo Girl) and Hachette Filipacchi's Elle -- though it wasn't clear whether Greenpeace was pointing the finger at those companies or at content licensees who publish Asian-language editions.
But the copy of CNN Traveller shown in the report is clearly an English-language edition, and the magazine's Web site indicates that the Asian edition is published by CNN.
The TIME article notes that Greenpeace "singles out some of APP's big global customers" like WalMart, Hewlett Packard, and KFC. But nowhere does the article mention Time's UK-based sister publication. And the CNN story doesn't list any of the companies that Greenpeace criticizes for buying from the Sinar Mas empire, which has repeatedly been accused of massive deforestation in Indonesia.
On July 11, 1994, three Greenpeace activists gained international media attention by climbing Time Inc.'s headquarters in New York and hanging a banner saying "TIME: Chlorine Kills -- Take The Poison Out of Paper". Since then, the Time Inc. branch of Time Warner has focused on studying the environmental impact of magazine paper and working with its suppliers to reduce that impact.
- Illegal Logging in Indonesia: Not Funny "The country’s enforcement of logging laws is a joke."
- Three, or Maybe Four, Green Magazine Pioneers: Both Time Inc. and Hearst have been green leaders in the U.S. magazine industry.
- Marcal Challenges the Green-ness of Greenpeace: Paper company accuses Greenpeace of setting its standards for paper too low.