tag:blogger.com,1999:blog-6615285628064623043.post2620689702713528698..comments2024-03-27T22:06:35.339-10:00Comments on Dead Tree Edition: Why Has Magazine Circulation Declined? Blame AdvertisingD. Eadward Treehttp://www.blogger.com/profile/01300353143826844617noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-6615285628064623043.post-50718890308291121702014-08-19T19:45:06.036-10:002014-08-19T19:45:06.036-10:00I was a publisher of b2b magazines operating in wh...I was a publisher of b2b magazines operating in what was once a healthy niche market making loads... The tide started turning dramatically with the advent of google, smart devices and everything digital.<br />To make matters worse, cost of paper and postage didn't help much either.<br />I loathed reading reports about the demise of print and I defended it like my life depended on it.<br />I Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6615285628064623043.post-45068099889996234762014-02-21T17:43:24.636-10:002014-02-21T17:43:24.636-10:00D. Eadward Tree wrote, "To Anonymous (2/14/14...D. Eadward Tree wrote, "To Anonymous (2/14/14): Perhaps I wasn't as clear as I should have been. We magazine people should stop reading the depressing news about newspapers and assuming that we're in the same boat. Magazine publishers generally have much better prospects than do newspaper publishers."<br /><br />I agree that specialty magazines like Architectural Digest seem to Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6615285628064623043.post-11356463818935081242014-02-14T13:08:24.535-10:002014-02-14T13:08:24.535-10:00To Anonymous (2/14/14): Perhaps I wasn't as cl...To Anonymous (2/14/14): Perhaps I wasn't as clear as I should have been. We magazine people should stop reading the depressing news about newspapers and assuming that we're in the same boat. Magazine publishers generally have much better prospects than do newspaper publishers. D. Eadward Treehttps://www.blogger.com/profile/01300353143826844617noreply@blogger.comtag:blogger.com,1999:blog-6615285628064623043.post-44694374364781396232014-02-14T08:57:01.820-10:002014-02-14T08:57:01.820-10:00"In fact, in an upcoming article for Publishi..."In fact, in an upcoming article for Publishing Executive, I advise magazine folks to stop reading articles about the newspaper industry’s demise; they are depressing and mostly irrelevant to our business."<br /><br />For decades magazines and newspapers have been printing articles about declining profits for other businesses. Whenever a business or an industry was declining and losing Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6615285628064623043.post-38201062078609116272013-09-01T04:31:37.043-10:002013-09-01T04:31:37.043-10:00I don't know about anyone else here, but I am ...I don't know about anyone else here, but I am certainly receiving far fewer pieces of circulation-building direct mail these days. And what few pieces I do receive tend - most often - to be mindless reiterations of the much-maligned (but very cheap) voucher pak. As long as publishers (in their determination to do the least/cheapest possible circulation promotion) continue to fail in Peter Lebensoldnoreply@blogger.comtag:blogger.com,1999:blog-6615285628064623043.post-76334490302575540242013-08-29T04:35:42.819-10:002013-08-29T04:35:42.819-10:00Geez. I hope Anonymous didn't have me in mind ...Geez. I hope Anonymous didn't have me in mind when commenting on blather that froths around like foam on waste water. Even if he did mean me, how can you trust the opinion of a guy named Anonymous? I mean I see his work all over the internet. Anonymous here, Anonymous there, the guy is everywhere. For all I know he is the one solely responsible for media blather that froths around the BoSackshttps://www.blogger.com/profile/08658401937930295495noreply@blogger.comtag:blogger.com,1999:blog-6615285628064623043.post-45625483024047266212013-08-28T12:24:01.611-10:002013-08-28T12:24:01.611-10:00This is one of the clearest, most informative arti...This is one of the clearest, most informative articles I've seen on publishing to appear on the web in a long long time. As a publisher of a small niche market magazine I full understand and agree with this analysis. We need more concise, focused pieces like this. It's a refreshing change from the media blather that froths around the internet like foam on waste water effluent in a ditch.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6615285628064623043.post-86980137476651521032013-08-28T10:25:45.725-10:002013-08-28T10:25:45.725-10:00Newspapers and magazines have seen their circulati...Newspapers and magazines have seen their circulation numbers drop because they keep publishing information you can get off Yahoo. To survive they need to change their business model. They should do what they are best at: investigative reporting, in-depth stories on innovators and columns/editorials by people with unique ideas, inventions or perspectives. Steven C. Levihttp://www.parsnackle.comnoreply@blogger.com