Two Timely Webinars for Publishers

Two free upcoming virtual seminars on Periodicals mail and print buying come along at a good time -- shortly after the release of new ridealong rules and the merger of two major printers.

The Southeastern Postal Customer Council is sponsoring a webinar at 10 a.m. EST this Thursday (July 22) about Periodicals eligibility in general and the new, more liberal rules regarding ride-alongs, supplements, and other Periodicals components. Details are at www1.gotomeeting.com/register/139670577. (USPS To Give Publishers a Break on Ride-Alongs discussed some of the changes; the Postal Service released the rules changes last week.)

Veteran publishing-industry consultant Bill Lufkin is doing a teleseminar at 2 p.m. Eastern on August 3 called "The Art of Print Negotiation: 12 Steps That Will Make You Money". Lufkinstrategic.com has more information. Bill's guest column for Dead Tree Edition called The 10 Most Common Paper-Purchasing Mistakes is a reader favorite.