What Angry Birds Can Teach Publishers About Print

The creator of Angry Birds has been a book publisher for less than five months but already grasps a truth that eludes so many long-time publishers.

“It is actually not relevant whether we choose print or a digital channel – what matters is that there is someone out there who cares, who reads, listens, and communicates with us. That’s what publishing is all about, communication,” Peter Vesterbacka, CMO at Rovio Entertainment Ltd, told The Griffin, papermaker UPM-Kymmene’s corporate magazine. Ironically, that quotation is in the print and PDF versions of the magazine but not the web version.

Many panicked publishers seem to have adopted the mindset that the web is replacing print and then apps will replace the web.

No stupid arguments
But Finland-based Rovio and its Angry Birds game apps are so successful that it can actually make intelligent media choices instead of following the herd. You won’t hear any of the stupid print-versus-digital debates that dominate the discussions of more experienced publishers.

What Exactly Is Environmentally Preferable Paper?

Please see also the follow-up to this article, Green Groups Turn the Heat Down on National Geographic But Up on KFC.

To understand why selecting environmentally preferable paper is so challenging for publishers and other print buyers, consider these three recent news items:

1. National Geographic Society worked with Hearst Enterprises and Verso Paper to help mostly small land owners achieve Sustainable Forestry Initiative certification for well over 1 million acres of Maine forests. 
2. NGS conducted and published a thorough Life Cycle Assessment of National Geographic magazine’s carbon footprint, which Magazines Canada cited as an example for other publishers to follow.  
3. Green America’s Better Paper Project has targeted NGS with its “Practice What You Print” protests because National Geographic magazine does not use recycled paper.

So amidst all of the Earth Day hype, Dead Tree Edition asks: So which is it, is National Geographic an environmental hero or an environmental villain? More importantly for those of us who buy paper: What exactly is “green” paper?

Bill Would Address Federal and Postal Retirement Snafus

The longstanding problems of inaccurate pension estimates and slow pension payments for Postal Service and federal employees may finally be addressed by Congress.

Sen. Mark Warner

Sen. Mark Warner (D-VA) has proposed an amendment to the postal-reform bill in the Senate that would require monthly reports on the accuracy and timeliness of pension estimates, the backlog of retirement applications, and the status of the retirement systems modernization project.

He would also set Jan. 31, 2013 as the date “by which all Federal payroll processing entities will electronically transmit all personnel data to the Office of Personnel Management.”

Warner’s proposal is one of 39 amendments to S.1789, the 21st Century Postal Service Act, on which the Senate is scheduled to vote Tuesday (April 24). Update: Warner's amendment was included in the version of S.1789 the Senate approved on April 25 and sent to the House.

It’s no coincidence that Warner wants to make his proposal part of a law intended to improve the U.S. Postal Service’s finances. Dead Tree Edition and others have long contended that low-ball pension estimates and the months-long waits for retirees to receive benefits are major hindrances to USPS’s cost-cutting efforts. (See, for example, How Does the Postal Service Discourage Early Retirement? Let Me Count the Ways.)

Is There Life After Print? Yeah, Maybe at a Community College

My fellow printing geeks keep telling me that print isn’t dead, but it sure is looking pretty sick at times.

Here are some of the recent news items that make a “print guy” in the magazine industry feel like a marked man:

Hype-rventilation

Many so-called leaders of the publishing industry have gone ga-ga over the Apple Newsstand, with some recent excitement about the top 100 sellers racking up sales of a whopping $70,000 every day. The top 100 U.S. and Canadian magazine titles on the real newsstand (the ink-on-paper one that's been left for dead) generate $70,000 in sales about once every 19 minutes.

And never mind that most of the Apple Newsstand money is coming from subscriptions, which in the print world are bringing in even more money than single-copy sales.