Tuesday, October 29, 2013

Viagra in a Printing Plant? What's Up with That?



A TV ad for Viagra that features a printing plant has been getting plenty of air time during World Series broadcasts – and stirring up lots of questions.

What exactly is Viagra trying to tell us – that the printing industry is inhabited mostly by old guys who, how shall we say, suffer from slow makereadies? Is the ad making a subtle reference to the industry’s limp profits in this age of digital media and online bill payment.

The ad takes place at the “K.L. Printing” plant, with the focus on a guy running a Heidelberg sheetfed press. He’s your typical star of an erectile dysfunction ad – a slightly over-the hill guy with a gleam in his eye and a bit of a lone-wolf swagger. And played by an actor who probably doesn’t know his fountain solution from a fountain soda.

Why show a printing plant rather than a more generic-looking factory?

And here's the real mystery: What is it about being a pressman that causes our handsome-but-not-too-handsome star to need Viagra? Dead Tree Edition hopes to clear up this mystery by offering a few theories (with some explanatory links for those of you who aren't printing geeks):
  • He needed more bulk and stiffness in his sheets. 
  • The plant had produced a mail piece that had failed the Postal Service’s droop test
  • The excitement had gone out of K.L. ever since they fired the strippers – when the prepress department went all digital. 
  • His butt roll got caught in a tail clamp, though I’m not exactly sure how taking Viagra would solve that problem.
  • The press’s low-rub ink was rubbing him the wrong way. 
  • Maybe it had something to do with blow-ins, but I’ll leave it at that. 
So what’s your theory?

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20 comments:

Anonymous said...

The thing that bothers me about the ad is he is the ONLY person in the plant. Does not exactly portray a vibrant industry!

Caroline said...

Who can forget hickies, backing up and knocking out? We're not all droopy.

Anonymous said...

Viagra must be working well, he is so charged that he runs the whole plant by himself - must not be a union shop

Anonymous said...

Totally unrealistic ad! No pressperson would EVER leave the press running and walk away!

Aaron Poscovsky said...

The reason for only one person doing the work, is, with Viagra you can do it all!

Catherine said...

C'mon, folks. That was the owner. He USED to run a press. The crew went home because they couldn't get the press to work,but the boss came downstairs after hours and fixed it himself. Then that hot wife of his called as soon as he got back upstairs to his corner-window office. He's still got what it takes, even if he needs Viagra.

Press 1 said...

If you watch closely, you can see he's obviously having a problem with his coating pump.

b4d said...

I don't think Viagra is needed @ all. Dude has been in a depressed funk ever since his hot wife told him she can take care of her needs 'digitally', as opposed to the conventional way with an offset pressman.
Times change dude.

millergraphics said...

viagra or not........a true printer will do it without wrinkling the sheets!!!

Michael Todryk said...

You are correct. He's showing he can still work in the trenches and now with Viagra when he gets home he can do the same

Anonymous said...

If you view the video nearing its end, you will see a man pulling a pallet jack with printed sheets on it. So the Viagra guy is not the only one in the plant.

Anonymous said...

I almost wet myself laughing when I saw this ad. I bet that an ex marketing manager who worked at one of big grey's competitors now works for viagra's ad company

Anonymous said...

Havnt met an owner who worked the trenches in a very long time, or have any Idea how to, at in reference to my heidleberg

Fishergirl said...

As a female press operator for over 15 years (currently running a Komori LSX29 with a coater), I can tell you lots of things wrong with the ad besides it being for viagra. Should be an ad for Whiskey or Rum.

Unknown said...

Ever since Arlington Press left Brooklyn...and Pfizer did too...things...are different

Anonymous said...

Watch him as he connects the wash up tray then he's printing sumthing shouldn't that be the other way? Unless he did a wash up first b4 printing. I see lots of web roll paper but didn't notice a web? Maybe it was a drent?

Anonymous said...

That exact press could only be in a handful of shops. 16 units

Giovanni mmprint said...

I think he's going to need more rubber rejuvenator!

Donna Arnold-Ashworth said...

Heck, I don't care what kind of printing press he runs or repairs. I just look forward to seeing his sexy self. Geeeeez, who is this fella. Let me at him...betcha I can save him the money he'd spend on Viagra.

Anonymous said...

Absolutely correct - you can never walk out on a running press!