- 10 Questions About Toshiba's No-Print Day
- Going Paperless Doesn't Mean Going Green, The New York Times Proves
- Printed Magazines or Digital Magazines: Do We Have To Choose?
- 34 Tricks Print Mags Can Do That Apps Can’t
- Smackdown: Printed Editions vs. Digital Editions
- Google Using Blatant Greenwash To Promote New Catalog App
- Newspapers Are Greener Than Web News, Says Environmental Expert
- Cutting some trees but saving the forest
- Three, or Maybe Four, Green Magazine Pioneers
- Green Publishing Quiz
Tuesday, October 23, 2012
Celebrating Yes Print Day!
In celebration of Yes Print Day!, which was originally called National No-Print Day, we offer a collection of Dead Tree Edition articles about the print medium. Here's information about what makes print special, how printing stacks up environmentally against electronic communications, and how to make print greener:
Monday, October 22, 2012
Without Vision Systems, the Printers Perish
In honor of Oct. 23, which was originally scheduled to be National No-Print Day but turned into Yes Print Day!, Dead Tree Edition offers this update on printing-related technology and what it means for print buyers. (If you’re not familiar with Toshiba’s ill-fated National No-Print Day gimmick, see Toshiba's No-Print Day As Popular As a Turd in the Punchbowl):
Recent developments in postpress technology underscore the importance of looking beyond price when choosing a printer. After all, when an organization buys printing, it isn't just paying to put ink on paper; it's paying to have the right message delivered to the right person on time.
The recent Graph Expo 2012 printing-industry trade show included an impressive array of machine-vision systems on binders, stitchers, and other finishing equipment, reports Don Piontek for Printing Impressions. In the bindery, “vision systems have become more common over the years ... to verify that the correct signature has been loaded into the feeder by the operator,” he notes.
“On co-mailing machines, cameras will verify that the correct mailing address has been applied to the right publication for that recipient.”
To understand the significance of these advances in cameras, processors, and software, let me relate a couple of war stories:
You're screwed
I worked at a publishing company where an advertiser asked about including a personalized insert in magazine copies going to certain VIP subscribers. So I checked with our printer’s customer service rep whether the printer could ensure that, for example, the insert targeted to Dr. Emily Williams went into the copy addressed to Dr. Emily Williams.
Recent developments in postpress technology underscore the importance of looking beyond price when choosing a printer. After all, when an organization buys printing, it isn't just paying to put ink on paper; it's paying to have the right message delivered to the right person on time.
The recent Graph Expo 2012 printing-industry trade show included an impressive array of machine-vision systems on binders, stitchers, and other finishing equipment, reports Don Piontek for Printing Impressions. In the bindery, “vision systems have become more common over the years ... to verify that the correct signature has been loaded into the feeder by the operator,” he notes.
“On co-mailing machines, cameras will verify that the correct mailing address has been applied to the right publication for that recipient.”
To understand the significance of these advances in cameras, processors, and software, let me relate a couple of war stories:
You're screwed
I worked at a publishing company where an advertiser asked about including a personalized insert in magazine copies going to certain VIP subscribers. So I checked with our printer’s customer service rep whether the printer could ensure that, for example, the insert targeted to Dr. Emily Williams went into the copy addressed to Dr. Emily Williams.
Thursday, October 18, 2012
8 Questions About Newsweek's Future
Google News indicates that more than 1,000 articles were published Thursday about Newsweek magazine abandoning print but continuing as the digital Newsweek Global. Still, many questions remain unanswered, including:
 |
| Recent Newsweek cover -- and a parody |
- Will some of the millions of dollars no longer being forked over to the U.S. Postal Service, paper mills, and printers be reinvested in more and better content?
- Will Newsweek Global’s covers still inspire hilarious parodies? Or will lack of visibility at airports, grocery stores, and dentists’ offices mean its covers will no longer matter, regardless how hard Tina Brown tries?
- What will happen to current subscribers who don’t have internet or computer access or just don’t want a digital publication? Will they get their money back?
- How will advertisers respond to Newsweek Global and its lack of ratebase (guaranteed minimum circulation)?
- What does this mean for TIME magazine? Will it benefit from its archrival’s loss of visibility, or will it get sucked down the same toilet?
- Will Newsweek Global be only a digital magazine – for example, with numbered pages and a regular publication schedule? Or will some subscribers view its content on an unpaginated, paywall-protected web site that is continuously updated?
- Is Newsweek truly abandoning print, or will it become a zombie on newsstands like Life and U.S. News & World Report, living on in “bookazines” (special issues)?
- Will Newsweek Global survive?
- Newsweek Takes a Stand: Profits Are for Wimps
- What Exactly Did Barry Diller Say About Newsweek's Future?
- Tina Brown Follows Husband's Footsteps -- Sort Of
Sunday, October 14, 2012
Confusion, Misinformation Could Hinder USPS's Early-Retirement Push
Confusion reigns among the 115,000 postal workers who received notices in the past few days about a buyout offer. The confusion could limit the number of APWU-represented career employees who accept the U.S. Postal Service’s $15,000 incentive to retire or quit.
”The Postal Service's voluntary early retirement annuity estimates are as bad as before,” says Don Cheney, a long-time critic of the U.S. Postal Service’s communications with its employees regarding retirement benefits.
As usual, the errors tend to understate what employees’ benefits will be upon retirement, says Cheney, an APWU member who for the last nine years has been advising postal workers and writing about errors in retirement estimates the U.S. Postal Service provides its employees.
(See How Does the Postal Service Discourage Early Retirement? Let Me Count the Ways, Why Does USPS Make Retiring Difficult When It Has So Many Excess Employees?, and The Postal Service's Early-Retirement Snafu for more on how the Postal Service’s poor communications have undercut its previous efforts to downsize by offering early-retirement incentives.)
“I am receiving numerous inquiries about the retirement incentive,” former APWU president Bill Burrus wrote a few days ago. He urged the union’s current leadership to designate a knowledgeable officer or staff member to help members who have questions about the early-out incentive.
“This is an important time in their lives and they are in need of timely answers to their questions,” Burrus wrote. And they won’t get those answers from the Postal Service. As Cheney notes, USPS offers no retirement counseling to employees taking early retirement until after the decision to retire is irrevocable, which postal unions claim is contrary to federal regulations (not to mention common sense).
”The Postal Service's voluntary early retirement annuity estimates are as bad as before,” says Don Cheney, a long-time critic of the U.S. Postal Service’s communications with its employees regarding retirement benefits.
As usual, the errors tend to understate what employees’ benefits will be upon retirement, says Cheney, an APWU member who for the last nine years has been advising postal workers and writing about errors in retirement estimates the U.S. Postal Service provides its employees.
(See How Does the Postal Service Discourage Early Retirement? Let Me Count the Ways, Why Does USPS Make Retiring Difficult When It Has So Many Excess Employees?, and The Postal Service's Early-Retirement Snafu for more on how the Postal Service’s poor communications have undercut its previous efforts to downsize by offering early-retirement incentives.)
“I am receiving numerous inquiries about the retirement incentive,” former APWU president Bill Burrus wrote a few days ago. He urged the union’s current leadership to designate a knowledgeable officer or staff member to help members who have questions about the early-out incentive.
“This is an important time in their lives and they are in need of timely answers to their questions,” Burrus wrote. And they won’t get those answers from the Postal Service. As Cheney notes, USPS offers no retirement counseling to employees taking early retirement until after the decision to retire is irrevocable, which postal unions claim is contrary to federal regulations (not to mention common sense).
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