If FedEx and UPS are so much more efficient than the U.S. Postal Service, how did the USPS manage to beat its private rivals for an exclusive deal with the nation’s toughest customer?
At last month's National Postal Forum, postal officials were bragging that they had recently negotiated an agreement with Wal-Mart to be its exclusive shipper of prescriptions ordered by telephone. The drugs will be sent via Priority Mail, with Wal-Mart picking up the tab, according to Clint Bolte’s excellent summary of the forum at PrintCeo.
“Wal-Mart has a reputation throughout its history of driving down each of their suppliers’ prices. Wal-Mart surely put FedEx, UPS, and USPS up against one another to obtain the cheapest distribution price possible,” Bolte wrote. “USPS CFO Joe Corbett remarked that he sits on the seven-person pricing committee and is personally confident that this Wal-Mart contract will be profitable to the Post Office.”
That might surprise the misguided pundits and politicians who pontificate about how the Postal Service should privatize or outsource delivery. But when it comes to delivering small items inexpensively to homes, it’s pretty clear that FedEx and UPS can’t compete with the Postal Service.
Often, they don’t even try. Both have outsourced much of their final delivery to the Postal Service. FedEx favors the Postal Service especially for lightweight packages delivered to residences, according to industry analyst Alan Robinson.
The reason is obvious: The Postal Service is going to deliver to a residence any way, so adding one more small package to the delivery won’t cost much. To make the same delivery itself, FedEx would usually have to add another stop to a driver’s route. And of course FedEx must deliver to the doorstep, not to the mailbox.
FedEx and UPS thrive by making high-value deliveries (for example, those involving big packages, overnight service, or delivery confirmation) especially to business locations that receive multiple items each day. But for a packet or bottle of pills destined for a residence, where the service level of Priority Mail is good enough, the Postal Service is clearly in the driver’s seat despite its inefficiencies and enormous fixed costs.
I wonder how many other retailers could lower their inventory costs by using the Postal Service.
Insights on publishing, postal issues, paper, and printing from a U.S. magazine industry insider.
Showing posts with label Walmart. Show all posts
Showing posts with label Walmart. Show all posts
Sunday, May 2, 2010
Monday, September 21, 2009
Carbon-Neutral Bibles? Amen to That!
The movement to reduce the carbon footprint of printed products got a blessing recently when Zondervan announced a line of carbon-neutral Bibles.
The Essential Bible Series will be available only in Walmart, "aligning with Walmart's environmental stewardship efforts," the announcement said.
"To achieve CarbonNeutral® publication status, the emissions produced by the printing, production, storage and distribution of the Bibles to Walmart were independently measured by a third party assessor, and reduced to net zero through carbon offsetting," it added.
Walmart, once the scourge of the green movement, has embarked on aggressive climate-change efforts that have made it something of a darling among environmentalists -- assuming the Birkenstock crowd can ever bring itself to trust anything from Arkansas not named Clinton.
The Zondervan announcement leaves a bit to be desired -- not clarifying, for example, whether the offsets cover emissions related to manufacturing the paper or specifying how the offsets will be used
But it is a step in the right direction if it helps move the discussion about "green" printing beyond just using paper with recycled content. In fact, recycled fiber is not well suited to making bible paper, which needs stronger fibers because it is so thin.
The new line of Bibles should do well with the "What would Jesus drive?" movement, which has tried to present climate change as a moral and spiritual issue. (The answer to the movement's question, by the way, is a fuel-efficient Japanese-brand car made in the U.S., as evidenced by Jesus' statement in John 12:49 -- "I do not speak of my own Accord.")
The Essential Bible Series will be available only in Walmart, "aligning with Walmart's environmental stewardship efforts," the announcement said.
"To achieve CarbonNeutral® publication status, the emissions produced by the printing, production, storage and distribution of the Bibles to Walmart were independently measured by a third party assessor, and reduced to net zero through carbon offsetting," it added.
Walmart, once the scourge of the green movement, has embarked on aggressive climate-change efforts that have made it something of a darling among environmentalists -- assuming the Birkenstock crowd can ever bring itself to trust anything from Arkansas not named Clinton.
The Zondervan announcement leaves a bit to be desired -- not clarifying, for example, whether the offsets cover emissions related to manufacturing the paper or specifying how the offsets will be used
But it is a step in the right direction if it helps move the discussion about "green" printing beyond just using paper with recycled content. In fact, recycled fiber is not well suited to making bible paper, which needs stronger fibers because it is so thin.
The new line of Bibles should do well with the "What would Jesus drive?" movement, which has tried to present climate change as a moral and spiritual issue. (The answer to the movement's question, by the way, is a fuel-efficient Japanese-brand car made in the U.S., as evidenced by Jesus' statement in John 12:49 -- "I do not speak of my own Accord.")
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