Thursday, February 21, 2019

Enjoy a Day of Golf and a Texas Sunset at Falconhead Golf Club


Sunset golf at Falconhead
Austin, Texas, is one of the United States’ most-visited cities.

The city itself has an eclectic feel and is thriving in a wealth of growth and new businesses.

For this reason, people frequently visit Austin for work-related travel or to visit friends and family.

While there is a lot to do and see while in Austin, the city has recently become noted as a thriving golf community. There are typically many local golf tournaments that go on throughout the year. Many high-ranking golfers, as well as local pros, play in these tournaments.

One of the most noted courses for local golf tournaments is Falconhead Golf Club, which is a top golf course in the Central Texas region. People come from all across the area and beyond to enjoy a great day of golf and watch some of the region’s top players compete.

Falconhead Golf Club has set itself apart from other golf courses with its pristine grounds and wealth of amenities. The course itself was designed by the PGA design team that designs the actual PGA golf courses. Built in 2003, the grounds are set above the norm due to the precision work that went into their design and the building of the course. It is dotted with a variety of creeks and ponds. The maintenance staff at Falconhead Golf Club does precision work to ensure that the golf course has the look, feel, and quality of a PGA course.

It is because of this superior course that many local golf tournaments are attracted to play on the grounds. Typically, there are multiple local golf tournaments held each week. It is an excellent place to stop in and enjoy a warm, sunny Texas day while watching a great game of golf. Aside from the course itself, the scenery is absolutely stunning. The ponds are sparkling and narrow creeks wind throughout the lush landscape. Texas’s rolling hills are peppered with tall trees, and people who attend these tournaments are typically treated to warm, sunny Texas weather.

In addition to the course itself, there is a wonderful on-site bar and grill. Talon’s is a place where you can kick back and enjoy a delicious meal prepared by a staff that has been honored time and time again for the quality of the food served, and the above-average service provided by the team members. In addition to typical golf fare, the bar and grill ensures that the menu provides a strong range of salads and low-calorie options designed to cater to those looking for healthier options. Items such as gluten-free dishes are also available at Talon’s. The restaurant even serves up breakfast tacos, which are one of the items that have earned Talon’s its sterling reputation.

If you are in the area and are a fan of local golf tournaments, Falconhead Golf Club is the perfect place to visit. One of the best things about spending a day at the course is finishing the day watching a gorgeous sunset. You can find the list of local golf tournaments on the club’s website.

Wednesday, February 20, 2019

4 Print-Centric Assumptions Publishers Should Avoid Online

By D. Eadward Tree, Chief Arborist of Dead Tree Edition

My latest article for Publishing Executive looks at some ways digital publishers are often governed by assumptions that are true in the print world but don't make sense on the web.

For example, digital publishers are able to see that some content and some readers are many times more valuable to them than others. And yet so many -- digital-native ones as well as those with a print legacy -- mindlessly focus their efforts on increasing the number of unique visitors.

That's a nearly useless measure of volume, not value, that causes them to chase after "viral" hits rather than building a sustainable enterprise.

Something not mentioned in the article is an old print-magazine trick that the digital geniuses haven't figured out how to copy yet -- getting subscribers to renew when they have two years left on a three-year subscription. That's what my friends in the Circulation Department call "cash flow management."

Wednesday, February 13, 2019

5 Things Publishers Should Do Before Erecting a Paywall

By D. Eadward Tree, Chief Arborist of Dead Tree Edition

This is the year, the pundits tell us, when digital publishing will pivot to paywalls. Good luck with that.

Getting people to pay for online content is already hard enough. With more publishers in the game, it will become even harder. How many digital subscriptions do you think people will pay for?

Tread carefully, or you may become like the newspaper Newsday, which spent $4 million redesigning its site to support a paywall and then in the first three months signed up only 35 subscribers. To avoid that kind of disaster, here are five paths to pursue before putting all your content behind a paywall: