Tuesday, January 18, 2011
When the TV commercial came on during a playoff game over the weekend, I had a revelation: “That’s it!” I shouted. “That’s why the new Postmaster General looks so familiar.”
It was one of those Postal Service “If it fits, it ships” ads for Priority flat-rate boxes and envelopes, with the same alleged letter carrier who’s been featured all along – starting long before I know who Pat Donahoe was. (I say “alleged” because a letter carrier with that much heft would never last this long on a walking route; he would become an ex-carrier, AKA postal clerk.)
The guy in the ads looks a bit younger than Donahoe, but Hollywood can do amazing things with makeup and technology. Otherwise, the similarity is striking – same head shape, same eyes, same toothy smile, same white-boy-from-the-Midwest haircut.
A postal official outed Donahoe a few months ago as the supposed writer of Dead Tree Edition. (See D. Eadward Tree Unmasked!.) Now I realize he’s also been moonlighting the past several years as an actor in Postal Service commercials, no doubt to save the agency some money.
The USPS is, after all, a government entity that must keep its marketing expenses to the bare minimum. What, you wanted it to blow millions of dollars on endorsements from doped-up athletes?
The official word is that the actor in those Postal Service commercials is a comedian and former Second City cast member named Mike Bradecich, who blogs under the name EgoCock “Because He Was Born With More of Each Than Anyone Could Possibly Know What To Do With."
Really, Pat! Do you think that qualifies you to run the Postal Service -- or to write an anonymous blog?