A major print-related company is likely to go bankrupt this year, according to the vast majority of voters in a Dead Tree Edition poll that ended tonight. The voters just can't agree on which company it will be.
Out of 743 voters, only 158 (21%) chose "None of the above" on the question of which four print-dependent U.S. companies would go belly up in 2012. Leading the pack was Barnes & Noble, with 227 votes -- which still means that 70% of the voters think it won't go bankrupt this year.
With 161 votes (21%), Quad/Graphics edged out Verso Paper (157 votes; 21%) for second place, with the U.S. Postal Service not far behind at 153 votes (20%).
Judging by the sources of traffic to the articles about the poll, the voters seemed to be mostly a mix of people working in the postal, printing, paper, and publishing industries.
The voting seems to have had no impact on the companies' stock prices. Despite being voted most likely to succumb, B&N's stock price is up 4% since the poll was announced on Jan. 19. Verso is up almost 10%, but Quad's stock dropped nearly 12%.