Friday, January 22, 2010

An Adage To Remember: Tell the Truth


The notice above appeared late Thursday night (Pacific time) on the home page of Adage.com. The site was back to normal early this morning.

It’s not often that you see a publisher issue a brutally honest apology, especially one that has a sense of humor and actually enhances the brand’s image. Nice work, folks. Here’s hoping your tabloid-sized dead-tree edition (10.875" by 14.5") passes the “droop test”.

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