"Content is king-er than ever," several tweeters quoted one speaker as saying. Others tweeted "re-assetizing" and "transclusion" as additions to publishing's language. Or should I say "languages," since the conference is a mashup of book, magazine and web publishers?
Here are some of the most insightful tweets I've plucked from conference goers who used the hashtag #PBC13:
- Hearst email database has 10 million addresses. Do any traditional book publishers have even 1 million?
- Near full screen mobile ads interspersed every few pages get 10-12x click thrus than web
- Today, everyone is a publisher. And, everyone is a marketer. It's how well you do each that differentiates you from the pack.
- You can't collaborate effectively with Word files and email
- Brook's Law: Adding people to a late project makes it later
- We're making a transition to mobile. Sometimes we're dragging advertisers with us.
- Both HuffPost and Livingly reporters are writing, video, coding, If you had to wait for engineer, too late.
- "We're in the midst of a renaissance for content" publishers. "This gloom & doom stuff is BS."
- the "network" book - the book is dynamically, incrementally updated as people add notes to it
- Authentic, personal, and live event video cuts through the noise. Nothing longer than 2 min.
- “If you're looking to make money, your point of purchase shouldn't be covered in barbed wire."
- Ebooks a stalking horse for print. How much sell b4 go to print? $1,000
- The more you narrow yr focus, the more people you reach. No one book is for 'everyone'
- "Don't do what everyone else in your industry's doing."
- no such thing as a solo entrepreneur or innovator hire/partner to complement your weaknesses - true true true!!
- Successful innovation is solving a problem in a new way.
- What My Mom Wants To Know About #eBooks: Why are there errors in the eBook that aren't in the printed copy of the same book?
- When will publishers realize they don't make books anymore? They make content destined for containers" (books, #eBooks, web, apps).
- "The future is knowing about your customers and giving them what they want." Data helps, but it's not the future, always been true.
- Most of us judge reliability of info by how good it looks. We're moving back to traditional sources.
- While Google is one of the biggest polluters with all those servers, digital has the appearance of being green
- "Irony: most successful magazine ever was focused on what's on television." (That's a reference to TV Guide, I assume.)
- "A newspaper reader who dies isn't replaced by a new reader.
- "Reading no longer linear nor static" good mantra for the future
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