Friday, November 7, 2008

BoSacks 1, Folio: 0

Did you see on Wednesday (Nov. 5) that Folio:’s Web site had the “news” that paper prices have apparently peaked? (It’s not worthy of a link.)

Dead Tree Edition broke that story five days earlier, and BoSacks distributed it Sunday afternoon -- which led to a flurry of customer phone calls to paper salespeople on Monday morning. Thanks for the plug, Bob. I promise to stop making jokes about what you might have been smoking during your High Times days.

How is it that BoSacks, one guy with a Web site and bad hair, continually provides faster and better coverage of certain magazine-industry issues than the leading trade publication for the industry? Because he recognizes that the old “not-written-here” mentality doesn’t cut it in the age of Web 2.0.

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