Monday, November 3, 2008

Hey, go away and sell some printing!

Print buyers believe they will face "more competition in 2009 from out-of-work print sales reps, who now want to work on the other side of the table," Margie Dana reports from Graph Expo.

After speaking to and meeting with print buyers at Graph Expo last week, she reported that neither the use of overseas printers nor "green" printing were big trends. Margie is the founder of Boston Print Buyers and distributes a free "Print Tip of the Week" for people involved in buying various types of printing.

One of her conclusions from Graph Expo should sound familiar to people in both the magazine and catalog industries: "Having to defend print as a medium of choice is getting more common" for print buyers, she writes.

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