Monday, November 15, 2010

Tina Brown Follows Husband's Footsteps -- Sort Of

In taking the editorial reins at Newsweek, (AKA Beastweek), Tina Brown is treading ground already familiar to her husband: running a troubled newsweekly. But her publication is going in a decidedly different direction.

Sir Harold Evans was editorial director of U.S. News & World Report from 1997 to 2000, back when it was a weekly magazine battling against larger competitors Time and Newsweek. It subsequently went biweekly, then monthly, then announced this month it is shutting down its magazine altogether to focus on its more successful Web business and specialty print products.

Under Lady Evans -- er, Ms. Brown -- Newsweek's Internet content will soon be incorporated into the site of its new sibling, The Daily Beast.

So for those who used to see Jesus on the cover of both magazines around Easter time and wonder about the difference between the two, here's your answer: Newsweek is a magazine without a Web site, while U.S. News is a Web site without a magazine.

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